mediamarkt came to board of innovation for an ai transformation engagement across category and merchandising operations. piexels came in as the engineering arm. a defined-scope build, not a platform rewrite.
the work sat behind the scenes. an internal tool for category teams to run structured experiments against product data, with ai workflows wired into the existing data layer. queue-based jobs, a clean admin surface, and audit trails so the transformation team could measure what actually moved.
shipped in phases over the engagement. handed off to mediamarkt's internal team with documentation and a runbook. boi led strategy and change. we built the thing.