The site was big, clunky, and not scalable. Everything felt like work on top of work.
Every update felt like a hack. The CMS fought back, new content needed workarounds, and design consistency was gone. Content was scattered, SEO wasn’t structured, and the team had no clear system to build or scale anything. We stripped everything back. From content structure to component architecture. No unnecessary plugins, no detours. Just a CMS that makes sense, a design system that holds, and a backend the team can actually run with. Less friction, more control.
No detours, no dependency. Just a system that works.
The BOI team wanted a scalable digital foundation that stays in their own hands. Behind the scenes, we put in a lot of extra work to make something complex feel simple, so they could actually use it day to day. Now they can build without frustration or constant intervention. As it should be.
Next projects.
(2016-25©)
