2024 web design trends you can't ignore

The world of web design is undergoing a transformative shift. This year, it is all about creating websites that are not just visually appealing but also highly interactive, personalized, and user-centric. The trends emerging in 2024 are set to redefine digital aesthetics and functionality, making websites more engaging and intuitive than ever before.

‍

Here are seven design trends that web developers and designers should consider to build a strong brands identity: 

‍

• AI-powered Design
• 3D Graphics
• Scrollytelling
• Kinetic typography
• Microinteractions
• Parallax effects
• Brutalism 2.0

‍

1. AI-Powered Web Design

AI-powered web design uses artificial intelligence algorithms to create, optimize, and personalize websites. According to a recent study, websites utilizing AI-powered design tools saw a 30% increase in user engagement and a 20% reduction in bounce rates, highlighting the effectiveness of AI in creating more engaging and user-friendly websites.

‍

Personalization is another key advantage of AI in web design. Hostinger suggests that AI tools can "analyze user behavior and preferences to create personalized experiences." This tailored approach leads to more engaging websites that keep visitors coming back, potentially increasing conversion rates and customer loyalty.

‍

It is like having a digital assistant that helps you build better websites faster and smarter than ever before. Why should you care? 

‍

‍

AI is also making web design more accessible to non-experts. As Framer demonstrates, AI can "take a prompt and really run with it," allowing users to create basic website designs quickly and easily. While these AI-generated designs often require further refinement, they provide a solid starting point for those without extensive design experience.

‍

The benefits of incorporating AI into web design are significant. It increases speed and efficiency, allowing designers to focus on creative aspects rather than repetitive tasks. AI-driven personalization creates more engaging user experiences, potentially leading to higher conversion rates. Additionally, AI can enhance website security, improve SEO, and provide valuable data-driven insights.

‍

However, it is important to remember that while AI is a powerful tool, it shouldn't replace human creativity entirely. The most effective approach is to use AI as an enhancement to human skills, allowing designers to push boundaries and create innovative web experiences.

2. 3D Graphics

3D graphics are revolutionizing web design by adding depth, perspective, and realism to websites. Unlike traditional 2D designs, 3D elements serve practical purposes beyond just aesthetics. These 3D elements can make complex information easier to understand, showcase products more tangibly, and guide users' attention to important content. 

‍

For example, according to Nextech AR, "3D modeling can breathe life into logos and branding materials.  Designers can create dynamic 3D logos that stand out and leave a lasting impression."

‍

Major brands are already leveraging the power of 3D graphics on their websites. Apple's product pages use 3D models to allow users to explore devices from every angle, while Mazda employs 3D car configurators to help potential buyers visualize their dream vehicles. These examples demonstrate how 3D graphics can enhance user experience and engagement.

‍

Incorporating 3D graphics into web designs is becoming increasingly accessible. As Webflow points out, "Many websites use 3D website designs to draw users' attention to an image, text, or other detail. This can emphasize a CTA or make vital information more prominent."

‍

However, it's crucial to use 3D elements thoughtfully and purposefully. As emphasized by Vev Design, "Of course, as with any design trend, the key is to use 3D elements thoughtfully and purposefully. They should enhance the user experience, not distract from it." When used strategically, 3D graphics have the potential to elevate web designs to a new dimension, creating more engaging and memorable user experiences.

3. Scrollytelling

According to the Interaction Design Foundation, "Scrollytelling is a form of visual storytelling where content is revealed as users scroll down a page." This approach allows for a seamless blend of text, images, videos, and animations, creating a rich narrative experience.

‍

One of the key advantages of scrollytelling is the sense of control it gives to users. As they scroll through the content, users feel actively involved in the story's progression. This personal and intimate experience can evoke strong emotions and leave a lasting impression. Based on a study published in the Journal of Marketing Research, "Interactive content can increase message involvement and lead to more favorable attitudes."

‍

There are countless examples of websites that have harnessed the power of this technique. Here are a few standouts:

‍

• The New York Times' groundbreaking "SnowFall" article, which set the standard for immersive scrollytelling journalism.
• The BBC's "Life and Death in Syria" piece, which uses scrollytelling to provide a harrowing look at the Syrian conflict.
• Wix's "The Story of Akzidenz-Grotesk" design, which combines educational content with imaginative visuals to teach about typography.

‍

These examples showcase the versatility of scrollytelling, from hard-hitting news stories to creative design explorations. They demonstrate how this technique can be applied across industries and topics to create truly memorable web experiences.

4. Kinetic Typography

Kinetic Typography is a technique that brings text to life by animating it in creative and engaging ways. It has been around since the 1960s in film title sequences, but it has recently gained popularity in web design as a powerful tool for storytelling and user engagement.

‍

Moving text can make your message stand out and leave a lasting impression. It is a way to guide users through your content, highlight important information, and create a more immersive and memorable user experience. Plus, with the increasing use of mobile devices, kinetic typography can help make your website more accessible and engaging on smaller screens.

‍

According to a study by the Nielsen Norman Group, users are more likely to remember and engage with content that includes motion graphics and animation. These numbers demonstrate the power of kinetic typography in capturing attention and driving results.

‍

So, how can you incorporate kinetic typography into your web design? Here are a few tips:

• Use it purposefully: As Designerly advises, "Keep the animation subtle and avoid overwhelming the user with excessive movement. The goal is to enhance the user experience, not distract from it."
• Ensure readability: Linearity emphasizes the importance of "selecting appropriate fonts and typography styles that reflect the tone and context of your message."
• Test across devices: Ensure your kinetic typography performs well on various devices and screen sizes.

Pumpkin Web Design Manchester suggests that "the type of animation style you choose, as well as the typography in general, should be determined by your company branding."

5. Microinteractions

Microinteractions are indeed set to be a major web design trend in 2024. According to a study by UXPin, "well-executed micro-interactions can increase user engagement by up to 30%" . This statistic underscores the significant impact these small design elements can have on user experience.

‍

It is the satisfying "swoosh" sound when you send an email, the subtle color change when you hover over a button, or the playful animation that pops up when you complete a task. These small design details respond to your actions, making the digital experience feel more intuitive, engaging, and human.

Why should you care about microinteractions? Well, they're not just eye candy. Studies show that well-designed microinteractions can improve user engagement by up to 20%.

But here's the thing - microinteractions need to be done right to be effective. The key is subtlety. You want these interactions to enhance the user experience without being distracting or overwhelming. 

‍

Buttons, form fields, navigation elements, and loading screens are all prime real estate for these little moments of magic. And remember, consistency is key. Use microinteractions throughout your site to create a cohesive, polished feel that reinforces your brand identity.

6. Parallax Effects

According to Paradox Media, this creates "an illusion of depth and movement, almost like a 3D experience on a 2D screen." Parallax effect is a visual technique where background images move slower than foreground content as you scroll down a page. 

‍

Why is parallax design so popular in 2024? For starters, it's a powerful tool for storytelling. By guiding the user's eye through a carefully choreographed sequence of movements, you can create a narrative journey that keeps visitors engaged. It's not just about looking pretty - parallax effects can significantly boost user engagement. 

‍

Studies have shown that websites using parallax design are rated higher in terms of enjoyment and visual appeal, leading to longer session durations and lower bounce rates. But the benefits don't stop there. Parallax effects can also:

‍

• Enhance visual appeal by adding depth and dimensionality to your site
• Guide users' attention to important elements like call-to-action buttons
• Create a memorable browsing experience that sets your brand apart

‍

While they can be visually stunning, excessive movement can cause issues for users with vestibular disorders. As a responsible designer, you should always provide options to disable these effects and ensure your site remains accessible to all users.

7. Brutalism 2.0

Why is Brutalism 2.0 gaining traction in 2024? For one, it stands out in a sea of homogeneous, cookie-cutter websites. Brutalism 2.0 offers a refreshing dose of originality and authenticity. The raw, stripped-down nature can actually enhance usability. These sites can be easier to navigate and more accessible to users with visual impairments.

‍

Some notable examples of Brutalism 2.0 in action include the website for the Secession art gallery, which uses stark, scrolling text and minimalist images to create a powerful impact. Another is the site for musician Ezekiel Aquino, which features a black-and-white palette and raw, dynamically generated visuals that prioritize function over form.

‍

Interestingly, despite its raw appearance, Brutalism 2.0 can actually enhance usability. The Elementor blog points out that "In brutalism, it doesn't matter if a website is attractive so long as it's effective." This focus on functionality can lead to cleaner, more navigable sites.

‍

Of course, Brutalism 2.0 isn't for everyone or every brand. It is a bold choice that requires a willingness to break the mold and potentially alienate some users. But for those who want to make a strong impression and prioritize substance over style, it can be a game-changer.

‍

Piexels is well-positioned to help businesses stay ahead of the curve with the help of design trends. The range of services aligns perfectly with many of the emerging trends, making them an ideal partner for companies looking to enhance their digital presence.

‍

Piexels offers custom website development that embraces several key 2024 trends:

‍

• Experimental Navigation: Piexels' emphasis on creating easy-to-use, goal-oriented websites suggests they can implement innovative navigation patterns that guide users effectively.
• Kinetic Typography: Their focus on visually appealing designs indicates they can incorporate dynamic text elements to capture user attention and enhance engagement.
• 3D Graphics: With their expertise in creating high-performing digital experiences, Piexels is likely equipped to integrate immersive 3D elements into their designs.
• Microinteractions: Their attention to detail and user-friendly approach suggests they can implement subtle, engaging microinteractions throughout their websites.

‍

Piexels Agency uses popular platforms like WordPress and WebFlow, ensuring they deliver dynamic, responsive, and user-friendly digital experiences. They also offer flexible project timelines, with basic websites ready in as little as two weeks and more complex projects typically taking 10-12 weeks.

‍