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Project

When Horse Tonic, a renowned horse feed supplement company known throughout Europe, approached us, they possessed a standout product but lacked a digital presence. Their challenge was not in creating a quality product but in harnessing the power of digital tools to amplify their market reach and build a brand that matches the quality of their offerings.

Objective: our goal was to create an engaging online presence for Horse Tonic that not only introduced their products to a broader audience but also streamlined the buying process to enhance customer experience and drive sales. We aimed to position Horse Tonic as a key player in the European market by leveraging digital marketing and e-commerce solutions.

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The challenge

Despite having a highly effective product, Horse Tonic had no online sales channel, minimal brand recognition, and no structured way to reach a broader audience beyond traditional sales methods. They needed a comprehensive digital strategy that could introduce their products to a wider European market and establish a strong online presence.

Our solution

Brand and Web Design:
We designed a sleek user interface with a focus on simplicity to enhance user experience. This included creating new product labels that reflected the premium quality of Horse Tonic supplements.

E-commerce Integration:
We developed a fully integrated e-commerce platform using WooCommerce. This included the integration of the B-post shipping module to automate shipping cost calculations and label creation directly within the shipping dashboard. Payments were streamlined through an integration with Mollie, ensuring a seamless checkout process.

SEO and Multi-Language Support:
Thorough keyword research was conducted to optimize the website's content for search engines, improving visibility across multiple markets. We launched the website in four languages to cater to Horse Tonic’s diverse customer base across several countries.

Phased Implementation:
Initially, we launched the website to establish an online presence and begin building SEO traction. A few months later, we rolled out the e-commerce functionality, which allowed us to capitalize on the initial traffic and convert interest into sales.

Results

The strategic digital enhancements led to a significant increase in traffic, driven by targeted keywords that attracted a substantial number of visitors. Once the e-commerce functionality was activated, Horse Tonic's sales increased by an impressive 210%, quickly recouping the investment made in the website within just two weeks. The new digital strategy not only increased sales but also significantly boosted brand visibility and market reach across Europe.

Through this project, Horse Tonic transformed from a company with great products but no digital strategy to a competitive online presence with a robust e-commerce platform, achieving remarkable sales growth and expanding their brand across the European market.

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